Features and benefits of your business, products or service:
| Feature | Benefit |
USP (Unique Selling Proposition) - describe:
Write 3 different headlines based on your USP:
Irresistable offer(s):
Develop one or more irresistable offers compatible with your USP and
summarize each offer in twenty words or less:
Presentation:
Explain the need of your customer:
Explain the general "thing" that fulfills that need:
Explain why your product, service, or business is the best "thing":
Justify your price:
Give the reasons the customer should act now:
How can you build the customer's interest in your product, service, or business (at least 5 ideas):
Set up your call to action. What do you want the customer to do? (options):
Targets:
Describe your geographic target market:
Describe your demographic target market:
Describe your association/affinity target market(s):
Proof:
List all the types of "Pictorial proof" you have:
List all the "testimonial proof" you have:
Real people:
Celebrities:
List the "reference proof" you have:
List the "demonstration proof" you have:
List any other proof you have:
Describe the guarantee(s) you offer:
Image
Notes Re: Appearance of business premises:
Notes Re: business premises facilitating buying:
Notes Re: community affairs:
Notes Re: celebrity spokesperson(s):
Notes Re: brand-name identity:
Publicity:
Charity/nonprofit connection ideas:
Personal self-promotion ideas:
Positioning as an expert:
Creative promotions to media:
Talk shows:
Press kit:
Malibu-ism: staying hot
Planned/built-in constant change
What's new 30 days from now
What's new 90 days from now
Seasonal promotions
To-do list:
Calendar weeks (52 weeks = 1 year):
Poor Boy Marketing Strategies
Inbound Telephone Procedures:
Telephone upsell procedures:
Outbound telemarketing ideas:
Proactive ideas:
Co-op projects:
Window displays:
"Teaser" newspaper advertising:
Maximizing Customer Value
Honored guest greeting procedures:
Product knowledge - team training:
Policy control:
Complaint-resolution process
Customer-retention plan
Referrals
EARN-ideas
ASK-ideas
How can we convey our expectations?
Referral promotions:
Referral events:
Recognize and reward:
Sales Surges
Big discount, reason why - ideas:
Sweepstakes winners - ideas:
Red-tag sale ideas:
Coupons - ideas:
Premiums - ideas:
Crazy accountant sale - ideas:
Sports-related promotions - Ideas:
Trade-Ins-ideas:
E-Z Payment terms - ideas:
Celebrity Appearances - ideas:
New Technologies
Nonthreatening first contact/record message - ideas:
900# - ideas:
audio brochure - ideas:
video brochure - ideas:
info-mercial - ideas:
desktop publishing / marketing - ideas:
robot telemarketing - ideas:
focus groups - ideas:
experiment! - ideas: